The massive shift in consumer shopping patterns and behavior, with heavy emphasis on convenience being detrimental, has heavily impacted the retail industry. As we move into a world of no-boundary retail where cognitive computing, augmented virtual reality and drone technology will transform how you operate, many retailers are failing to keep up with the changes and being left behind.
Omnichannel has become the top priority in the retail industry with the emergence of multiple shopping channels. Organisations need to ensure that shoppers can access their products anywhere, anytime. With real-time, on-demand service being driven by the current technology capability, retailers constantly need to modify their business models.