What is CEBP?
The goal of a communication-enabled business process (CEBP) is to optimize business process by reducing the human latency that exists within a process flow. For example, a mortgage approval process may be experiencing human latency because the person assigned to providing an approval is on vacation or busy working on something else. To reduce this latency, CEBP leverages unified communications capabilities (i.e. UC services) by embedding them into the business process flow. The result is a more efficient, more automated closed-loop process; translating into significant ROI.
If the person does not provide the necessary approval within a designated period of time then the business process would invoke a UC service such as “notify and respond” from an IP PBX, voice portal/IVR, conferencing application, etc. These embedded UC services would “notify” the person that they need to do something. If the person does not “respond” to the notification then it can be escalated to a manager in the same manner.
The great thing about CEBP is that it can be applied horizontally across different lines of business and different industries. Virtually every business process is hampered by human latency. Some other use cases that CEBP can be applied to include: roadside assistance, stock portfolio alerts, personal information loss, claims processing, inventory management, etc. Here is a more detailed example:
In claims processing, the organization’s goal is to decrease claim close times and improve their closure rate. However, this process is often hampered by several inefficiencies – the paperwork process can be manually intensive; time-sensitive dependencies on member signatures exist, resulting in significant delays in the approval process.
A CEBP solution would be implemented to automate and communications-enable the claims process with embedded UC services like: reminders, alerts, and notifications.
Quantifiable business results could include: decreased close times; greater agent/specialist productivity, enabling them to spend more time adjusting claims rather than fielding calls on the claims; increased revenue and member satisfaction/retention.